Case studies

Requirement: 11-point font, no more than double spaced, one-inch margins and APA style, in-text citations with a ‘Works Cited’

Overview of case: number 5 case Ticketmaster and Taylor Swift

https://www.provokemedia.com/long-reads/article/crisis-review-the-top-21-crises-of-2022-

The Situation Analysis (4 pages):

Fully assesses the situation affecting the company and its current/potential impact on the organization’s results, operations, reputation, and the attitudes, commitment, and engagement of key publics , including employees .

a. Situation: A detailed description of the issue or event; the reason to communicate.

b. Magnitude: The estimated impact of the situation on the company’s results, operations, reputation, and attitudes, commitment, and engagement of key publics (stakeholders), including employees.

c. Affected Publics: Which publics  are affected most? How are they likely feeling and reacting to the current issue(s) facing the company?

develop three Organization/Business Objectives for Ticketmaster’s communication plan (:

What are the desired changes in our company, business environment, or competitive position? Use SMART. https://artsmidwest.org/resource/smart-goals-for-a…