Business
How will the client’s current traditional advertising, public relations, digital marketing, promotions, brand characters, and brand taglines be integrated into the new social effort? What needs to be changed with their other marketing based on your big idea? Will they need to change signage? Can they incorporate your hashtag/story into their existing marketing?
Part 2 – The Big Idea, Choice of Social Media Channels, & Examples of Content: Gather research to uncover an insight that leads to a social media big idea that […]