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How can social comparison theory be used to interpret the success of Dove’s early Real Beauty campaign?

Marketing Marketing Case, Dove https://www.studypool.com/questions/download?id=2817809&path=uploads/questions/478882/20230421204850dove_case_.docx&fileDownloadName=attachment_1 Answer the question based on the pdf file attached. How can social comparison theory be used to interpret the success of Dove’s early Real Beauty […]

Zohpius

April 21, 2023

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