Should Amazon continue its PL brands? Why and why not? How can Amazon build synergy with third-party retailers while developing its PL brands? How can Amazon handle ethical concerns?

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Management
Strategic Management Case study: Answer 3 questions
Answer the following questions to help Grandinetti prepare for the shareholders’ meeting (5 points each):
Should Amazon continue its PL brands? Why and why not?
How can Amazon build synergy with third-party retailers while developing its PL brands?
How can Amazon handle ethical concerns?
Explain in detail your rationale/perspectives, rather than only stating your opinion. Think deeply and broadly.
Present opinion with reason(s), evaluating pros and cons, and explaining in detail your choice with the conclusion.

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Course Grandinetti handle ethical concerns Info Moodle

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