Management

Analysing Airbnb Strategies in the US

This is a 3000 word report focused on the application of strategic planning versus emergent strategy as applied in Airbnb.

The report should critically appraise the application of strategic planning versus emergent strategy within Airbnb drawing upon the wider theory and using extensive research and critical analysis of the chosen case.

The report must have access to relevant examples, market data, and information. Along with the focus on strategic planning versus emergent strategy, the report should demonstrate how this has contributed to existing innovations within the company and the opportunities presented for future innovation.

You must relate content to the relevant theories, focusing upon strategic planning and emergent strategy, and more importantly, apply them to Airbnb justifying your narrative. The emphasis should not be on the explanation of the relevant theories as it is more important to read widely; apply the appropriate strategic management frameworks and tools, and provide sufficient evidence to show that appropriate steps of research and analysis have been undertaken.

First, start by introducing your company, and what is happening in the sector; is it a growing or a failing market? Who are the competitors? What does your company have against its competitors?

However, based on the example, provided kindly apply the frameworks at the beginning before the introduction. The frameworks to be applied are PESTEL analysis, porters five forces, SWOT analysis, Bowman’s strategic clock, future key drivers of change, and VRIO analysis. Then go ahead to mention Airbnb’s current strategies.

Then move on to explaining how Airbnb has used deliberate strategy in its company providing examples and evidence for those examples. Then go ahead and provide the advantages and disadvantages of using the deliberate strategy .

Then move on to explaining how Airbnb has used emergent strategy in its company providing examples and evidence for those examples. Then go ahead and provide the advantages and disadvantages of using the emergent strategy .

Be sure to link to experts. You need to give an innovation or innovations that Airbnb does Aun provide examples. Basically, mention ways that the organization has innovated and if its competitors are more innovative than Airbnb.

You need to be focused on the application part of strategy. Be sure to mention that we are focusing on Airbnb in the US. Also, think of what type of organization might use an emergent strategy versus a deliberate strategy, and link it to experts to get more marks. Also, apply the advantages and disadvantages of each of the strategies to Airbnb. Also, mention how Airbnb succeeded in using each of these strategies.

In conclusion, sum up the entire work. This is where you bring all the key ideas, stating that there is no one way for strategy to be developed and mentioning reasons why. Also, go ahead to mention when it is useful for Airbnb to apply the deliberate strategy and when it is useful for them to apply the emergent strategy. Finally, give your overall view of what you recommend for the company.

APA 7th edition referencing style. Also please be sure to make it very interactive. The document titled example 1 was a previous paper and was graded at 80%. However, one of the reasons for not scoring a higher grade was that said person did not provide a limitation for Dominoes using the emergent strategy. The structure used is however the one that should be used for this paper.