One of the richest fields for applying the benefits of a relational database is in the area of Big Data. If you have ever gone into Amazon, eBay, or any other on-line retail outlet and researched a product, decided to hold off and then gone elsewhere, the next thing you find is you are bombarded by advertisements from the businesses you did not buy from. They are employing a technique that gathers “Big Data,” sorts out your name, email address, URL, and search engine in a relational database and voila, you are now a prospective client to market to. Your assignment for this week’s discussion is to research and discuss Big Data by answering the following three prompts:
1. Research the concept of “Big Data” to see how it is being gathered. Briefly explain the basics of how Big Data is gathered and used.
2. Explain why Big Data is one of the fastest-growing marketing techniques for online retailers.
3. In your research, find a site that discusses big data. Place a hyperlink to the site in your posting below your narrative assessment of Big data.