A mission statement is a brief description of why a company or organization exists. It tells the purpose of being. It explains what the company does, who it serves, and what differentiates it from competitors. It’s used to provide focus, direction, and inspiration to employees while it tells customers or clients what to expect from the business.

Mission statements vary widely from one company to another. One mission statement could be better than the other.

Questions

Q 3. Using the Internet, find and write the mission statements of three different organizations,

Evaluate any one mission statement which you find best using the following questions. [5]

• Is the statement easy to read? Mention the scope of the mission statement.

• Does the statement define a business domain and explain why it is attractive?

• Does the statement describe the company’s responsibility to its stakeholders?

• Does the statement give a portrait of the company, capturing the culture of the organization?

Q 4. Which mission statement you find the best among the three? Why? [3]