Marketing
GA3 Innovation
This document is our group work, you can go on and write my part,
Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace.
Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.
Your book will also be helpful here – Roger’s five factors are discussed here as well.