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But, what makes a company go from Great to Good? Or even worse, from Nothing, to Great, to Terrible? Why do some companies fail? Where did FTX fail?

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What strategic issues happened at FTX that caused their failure? Business students learn all about what makes a company great. The Company Mission. Management’s Great Vision and Leadership of the Future, Audited Financial Statements. Superior Marketing. Superior Operations, and Creating a Competitive Advantage of Low cost/focusing on a market/ or being different just to name a few areas where a company can go from Good to Great!

But, what makes a company go from Great to Good? Or even worse, from Nothing, to Great, to Terrible? Why do some companies fail? Where did FTX fail?

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