E-commerce Project (Part A)
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-commerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses:
https://gathern.co
https://tamara.co
https://www.sary.com
https://www.nejree.com
https://eyewa.com
https://floward.com
https://alhabibshop.com
https://aynma.com
1https://almatar.com
https://qasralawani.com
https://www.orangebedbath.com
https://www.sivvi.com
https://wadi-store.com
https://thoubi.net
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business ( Each poin worth 0.7 mark
1. What is the business?
2. What is the idea?
3. What are the type of products and/or services provided?
4. Explain the business statement, business vision and business objective.
5. Where is the money?
6. Who and where is the target audience?
7. Characterize the marketplace
8. Describe the content of the business website
9. Conduct a SWOT analysis for the business
10. Develop an e-commerce presence map.
(For example: website, email … etc. What activities does the company use these platforms
for? (E.g., marketing, customer service, news…etc.).
2. Explain the design of the system (4 marks)
Explain in detail the design of the system (business objectives, system functionality, information provided)
Business Objective System Functionality Information provided
Ex: Display goods Digital Catalog Dynamic text and graphics catalog
2. What can be improved or added into the system design?
3. Explain the current business e-commerce features .
What are the current website features? And what types of these features can be annoying to customers? Provide pictures.
(What can you do to improve the current features on the website?)
4. Explain the business e-commerce process.
Explain in detail all the steps from the time user enters the website until the final user buys a product.
(What can be improved in the process?)