Provide a high-level and optimistic description of your company so that potential investors will consider funding your idea.

Now that you have completed all the sections of your business plan, you will complete the executive summary of the plan. The Executive Summary is an overview of your business plan including the problem you aim to solve, why your solution is different, and what are your expected results. You should provide a high-level and optimistic description of your company so that potential investors will consider funding your idea.

Think of this as the first thing a potential investor reads so it must capture their interest in the first five minutes.

As it draws from your entire paper, you will not need to cite sources in the executive summary.

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